Advertise with us
Over 100K+ software buyers use us to find their next tool.
Past Advertisers
65K monthly pageviews23K newsletter subscribers1K+ tools listed
Tool Listing
A listing adds your tool to our database, making it searchable for every software buyer on Tool Finder.
No commitment
- Added to Tool Finder
- Discoverable in search and filters
Site Sponsors
Maximum exposure: site-wide ads, the homepage, and a slot in our weekly newsletter.
3-month minimum
- Pinned tool on the homepage
- One monthly ad in newsletter
- Rotated ads site-wide across Tool Finder
YouTube Sponsorship
A dedicated sponsorship segment in front of our YouTube audience.
Common Questions
Quick answers before you reach out.
What is a listing on Tool Finder?
What is a listing on Tool Finder?
If your tool isn't in our database yet, a listing adds it. People discover it when they're exploring new software or filtering by category to find the right fit.
How do rotated ads work?
How do rotated ads work?
Rotated ads are site-wide placements that surface your brand across multiple pages of Tool Finder, strengthening discovery as people browse and compare tools.
Can I see how my ads are performing?
Can I see how my ads are performing?
Yes. We work with you on adding a UTM link of your choice so you can track the success of your campaign in your own analytics.
Is there a minimum term?
Is there a minimum term?
Yes. Site Sponsors runs on a 3-month minimum: discovery, clicks and signups need a few weeks of rotation to compound, and 3 months is the sweet spot for producing meaningful results. Tool Submission is a one-off with no commitment.
Does a listing include a video or newsletter feature?
Does a listing include a video or newsletter feature?
No. A listing gets your tool into our database and search results, nothing more. It doesn't include a YouTube sponsorship, a dedicated video, or a spot in our weekly newsletter. Those are separate placements: newsletter features come with the Site Sponsors package, and video or YouTube sponsorships are arranged on their own. Email us if you'd like to bundle them.